Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. We are a pioneer in the circular economy and bringing the power of the wild Nordic nature to the reach of all. Lumene Group is the home of four Nordic beauty brands: LUMENE, CUTRIN, IDA WARG Beauty and PROMISE.

Join us in shaping the future of beauty. We're looking for a Global Brand Manager to join the CUTRIN marketing team and lead the development and marketing of our consumer product portfolio, spanning hair care and hair styling. The iconic Cutrin brand is being updated and this role is key in helping shape what comes next!

This role is a maternity leave cover fixed term position until end of 2027, located at Lumene Group HQ in Espoo, Finland.

The role

As a Global Brand Manager, you will be the key owner of CUTRIN's consumer product portfolio. You will drive new product development, lead 360 campaign production of compelling marketing assets, and manage the portfolio through its full lifecycle. This role requires a strong commercial mindset, a sharp eye for consumer trends, and the ability to lead cross-functional projects from idea to shelf.

Key responsibilities

• Lead new product development from consumer insight to launch, including concept, formula, and packaging direction.

• Build and own business cases for new launches.

• Define portfolio strategy and manage the product lifecycle.

• Translate brand strategy into compelling campaign concepts and marketing assets.

• Own 360 campaign materials, from creative brief through production and delivery.

• Monitor market trends, competitor activity, and portfolio performance.

• Partner closely with R&D, marketing, creative and commercial teams to bring the portfolio to life.

Does this sound like you?

• Hold a degree in business, marketing or related field

• Experience in brand management or similar role, NPD experience is a plus

• A proven track record of creating successful concepts, campaigns or launches

• Passionate about hair care / beauty

• A combination of strong commercial mindset and creativity

• Proactive with a strong sense of ownership

• Highly visual with a keen eye for detail

• A confident communicator and enjoy presenting your work

• Fluent in English (Finnish or Swedish is a plus)

What we offer your

• A creative, hands-on role where your ideas turn into real launches and campaigns.

• The chance to shape a growing beauty portfolio, from first idea to product on shelf.

• Room to grow your expertise and a chance to shape the brand's next chapter.

• A collaborative culture where marketing, R&D, creative and commercial teams work side by side.

• With our current hybrid work model, you will have the flexibility to work in the office a few days a week, while also enjoying the comfort of working remotely on the other days.

• We offer various benefits to support your well-being and work-life balance, including access to the mental well-being service Auntie and a wellness benefit through Epassi.

• Last, but not least - if you love our products as much as we do, you might want to know that our employees have the opportunity to buy our products at reduced prices!

More information

If this position sounds like something for you - please do not hesitate to submit your application and CV through our recruitment system by 2 September at the latest! We will conduct interviews on an ongoing basis as applications are received. If you are interested in learning more about the position, please reach out to Sara Ahonen, Global Marketing Director, CUTRIN, by phone at +358 503471964 during the following call times: Tuesday, 25 August, 9:00–10:00, and Friday, 28 August, 9:00–10:00 (EEST), or via email to sara.ahonen@lumene.com.

Diversity and inclusion are an important part of all our work at Lumene Group. We want to invest in diverse knowledge and wisdom because it adds value to our community and business. We thrive from diversity and welcome applicants of all genders, ages, ethnicities, abilities, beliefs, orientations, and backgrounds.