Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. We are a pioneer in the circular economy and bringing the power of the wild Nordic nature to the reach of all. Lumene Group is the home of four Nordic beauty brands: LUMENE, CUTRIN, IDA WARG Beauty and PROMISE.

Join us in shaping the future of professional hair care. The iconic CUTRIN brand is undergoing an update and this is a rare opportunity to help shape our next chapter. We're looking for a Trade Marketing Manager to join the CUTRIN marketing team and drive commercial execution and brand presence across our salon (B2B)channel.

This is a permanent, full-time position and based in Lumene Group HQ in Espoo, Finland.

About the role

As Trade Marketing Manager, you will own how CUTRIN shows up commercially across the salon channel. You will bring the portfolio to life through impactful marketing materials and events, build and brief our salon professional influencer and creator community, and plan and execute digital marketing activities. You will also work closely on education and with external partners to make sure everything runs smoothly.

This role is hands-on and outcome driven, so if you like seeing your work show up in real world and not just decks, this role is for you!

Key responsibilities

• Source, manage, and brief salon professional influencers and content creators

• Plan, create, and distribute salon marketing and sales support materials

• Plan, execute and analyze email marketing campaigns and landing pages

• Plan and execute B2B event calendar

• Coordinate education activations, including scheduling, bookings, and budget

• Act as marketing point of contact for distributors and key salon accounts

• Partner with Brand management and Sales on go-to-market execution and priorities

Does this sound like you

• Experience in trade marketing or B2B marketing, ideally in beauty / hair care / FMCG

• Experience in working with influencers and content creators

• A track record of planning and delivering events end-to-end, including budget management

• Comfortable with email marketing execution and coordinating digital campaign delivery

• Comfortable coordinating with external partners to get things delivered

• Proactive with a strong sense of ownership

• Ability to drive projects with strong project management and organizational skills

• Experience in professional hair care is considered an advantage

• Hold a degree in marketing or business

• Fluent in English and Finnish

What we offer you

• A possibility to shape your own, diverse role.

• Room to grow your expertise and a chance to shape the brand's next chapter.

• With our current hybrid work model, you will have the flexibility to work in the office a few days a week, while also enjoying the comfort of working remotely on the other days.

• We offer various benefits to support your well-being and work-life balance, including access to the mental well-being service Auntie and a wellness benefit through Epassi.

• The time spent together is valuable for us, and we regularly organize company and team-building activities to promote strong relationships and innovative thinking.

• Last, but not least - if you love our products as much as we do, you might want to know that our employees have the opportunity to buy our products at reduced prices!

More information

If this position sounds like something for you - please do not hesitate to submit your application and CV through our recruitment system by 15 September at the latest! We will conduct interviews on an ongoing basis as applications are received. If you are interested in learning more about the position, please reach out to Sara Ahonen, Global Marketing Director, CUTRIN, by phone at +358 503471964 during the following call time: Wednesday, 9 September, 9:00–10:00 (EEST), or via email to sara.ahonen@lumene.com.

Diversity and inclusion are an important part of all our work at Lumene Group. We want to invest in diverse knowledge and wisdom because it adds value to our community and business. We thrive from diversity and welcome applicants of all genders, ages, ethnicities, abilities, beliefs, orientations, and backgrounds.